Hi Reader,
A few days ago, Finally Fit officially turned 1 year old.
If you’re reading this email, it’s coz at some point you downloaded and installed Finally Fit — a weight training app built for a simpler, more realistic way to get in shape that actually works in real life.
And before anything else, I wanted to say thank you for giving the app a shot.
It still feels surreal that I built something that hundreds of people use on a daily basis.
Actually, I still get "kilig" when I get an email from someone who loves the app or when I see the growing database of saved workouts.
But that's not why I'm writing today.
I'm actually writing coz I need to make a confession:
The app that you have in your hands was FAR from being the complete system I originally set out to build.
Is it useful? Yes.
Is it helping people get fitter? For sure.
But in reality, the app is LONG OVERDUE for a major upgrade.
A few months ago, I realized that if I was really going to build an app that helped people get in shape without having to train and eat like a bodybuilder, then the foundation of the app itself needed to change.
And I think I owe you an apology for taking this long to do that.
Hundreds of users are actively trusting the app with their goals, their routines, and their progress — and that kind of trust deserves more than a "good enough" version of the app.
That's why a few months ago, I quietly started working on a MASSIVE revamp (I’d post the occasional story on my Insta but never really explained much).
But this wasn’t just a surface level change:
I got rid of flows that no longer made sense.
I added a new core functionality that changed how the whole app behaves.
Most importantly, I rebuilt every screen so everything finally works together as one complete system.
And after 4 months of tearing everything apart then putting it back together...
I think I've FINALLY got it.
While it's still very much a work-in-progress (I don't think the app will ever be "done"), it's the closest I've ever gotten to the system I've been trying to build from day one.
I’m going to tell you more about it in tomorrow's email.
Coz honestly, this is the most excited I’ve ever been about the app in a while.
Talk to you then,
Carlo